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Flight from Paper
eSTATEMENTS
SWEEP COCC CLIENTS - 17% SIGN UP IN 6 MONTHS
AVON, Conn. April 6, 2006
—
COCC, a leading provider of next generation technology services for financial
institutions, today announced that 17% of its clients have committed to
installing the company’s e-Statement system. Introduced a mere six months ago,
this technology has achieved remarkable traction in the community bank market
space.
“Growing
acceptance of the Internet and image technologies plus strong cost savings is
simplifying the sales of these products at community-based institutions,” said
COCC’s Director of Strategic Products, Linda Stahl. “We also find that Internet
statements are more secure than paper because they reduce opportunities for
check fraud and statement theft.”
End
customers have responded strongly to the eStatement product as well. One COCC
client, First County Bank of Stamford, Conn., signed up 10 percent of its 7,000
home banking customers in just two months with minimal advertising.
Tom
Bartram, President of the $966M bank, said that eStatements were an easy
decision for the bank. “eStatements increase customer convenience while keeping
our printing and postage costs down.”
Windsor
Federal Savings of Windsor, Conn. enjoys a similar success with eStatements.
William Lidestri, Senior Vice President at the $259M bank, says “almost 50% of
new business banking clients that enroll in online banking select eStatements at
the time of enrollment. eStatements are one more arrow in our quiver when making
the sales presentation to a potential business banking client. This is the
perfect solution if the prospect is sensitive to the time that it takes to
receive a mailed statement after the monthly cycle date.”
Lidestri
sees magnified cost benefits to the bank when business customers convert to
eStatements because business accounts generally have more account activity
resulting in more statement pages and often increased postage.
“Administratively, the conversion to eStatements works like a dream,” Lidestri
adds. “The customer clicks on a button on the main page in the online banking
service and then a “User Agreement” appears. If the customer “Accepts” the
agreement, all of their statement accounts enrolled in online banking are
converted to electronic statements and the paper statements are turned off. The
conversion is immediate and 100% automated. The bank’s role is focused on
educating the customer and stimulating the adoption of both online banking and
eStatements.”
So far, eStatements are a
big bank product offered by institutions with national reach. Regional and
community banks have been left by the wayside due to the cost and complexity of
implementing eStatement technology. COCC’s service bureau product, made possible
by the company’s open core architecture, provides a low cost entry point for
institutions looking to reduce statement mailing costs and leapfrog their
competition with a more convenient method for customers to access their account
information.
The COCC
product provides full 128 bit SSL encryption and “pull” technology that requires
the account holder to request the eStatement after receiving an email
notification that their statement is ready. Customers can view up to 16 months
of statements online. Average savings are close to $.40 per statement.
The eStatement product
enables customers to sort their checking account information without changing
figures. Marketing messages can be included in the electronic statements, and
the bank can retrieve all statements electronically through its secure network
connected to COCC. All undeliverable statements are reported to the institution.
“By themselves, eStatements
won’t bring a financial institution to COCC,” said Stahl. “But they sweeten any
check or core processing deal. Coupled with the company’s image exchange product
– which has captured 12% of its client base – eStatements deliver concrete
benefits of the latest banking technologies.”
Stahl expects further
eStatement sales as regulators step up their pressure on community banks and
credit unions to reduce the risks associated with paper-based statements.
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