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Considering a Separate Digital Brand in Times of Crisis

If you’ve been considering the launch of a separate digital brand, now is the time to do some real soul-searching. With the COVID-19 pandemic drastically impacting our economy and our everyday lives, people are desperately looking for reassurance and stability. This is why your long-standing brand, which may at times feel outdated, is actually a beacon of dependability right now. So when the dust settles, will you still be ready to make a change?