Describe the Borrower You Want. We’ll Bring Them to You.
Ask a commercial lender at a community bank or credit union how they find new business and you'll hear some version of the same answer: referrals, relationships, and a spreadsheet someone built three years ago. Those relationships are the whole advantage of community lending. But building the list eats hours that should go to conversations, and it rarely tells you which of the 400 names on it to call first.