SOUTHINGTON, CT – Sue Salecky, SVP – Chief Marketing Officer at COCC, was featured in a spotlight session during the Cooperative Credit Union Association (CCUA) Marketplace Monday series this May. The interview focused on the evolving digital landscape and how credit unions can utilize technology to keep pace with the challenges facing the industry.
Sue spoke on many topics relating to the digital environment including how the Covid-19 pandemic has affected online banking, how credit unions can compete with larger financial institutions and grow within the digital channels, and how COCC is able to help credit unions leverage technology and data to offer an immersive member experience.
The interview was featured during the CCUA’s session focusing on digital transformation. The session comes at a time when credit unions continue to manage a shifting digital landscape accelerated by the pandemic. Highlighting the importance of understanding your members, COCC’s contribution provided insight into utilizing data to deliver advice and technology to an evolving membership.
Since the start of the pandemic, COCC has supported its credit union clients to develop their digital channels. During the interview, Sue touched on the importance of a strong online presence for credit unions. As the digital channel became not only a convenience but a necessity for many consumers, the need to deliver through the channel to meet member needs was thrown into sharp relief for many credit unions. By using technology to analyze data and member trends, credit unions can better understand their niche and their value to their members. This empowers credit unions to offer services and advice to better serve their membership and communities.
COCC is an award-winning, innovative financial technology company that provides financial institutions with online banking software. The client-owned company was launched in 1967, and has been a leader in serving financial institutions since. COCC’s mission is to provide online solutions that drive the success of financial institutions through forward thinking and advanced technology.
Cooperative Credit Union Association strives to help credit unions across Massachusetts, Rhode Island, Delaware, and New Hampshire provide strong financial services to their members. CCUA provides forward thinking so their chapters can keep up to date on the latest digital landscape trends and maintain an up to date online banking software.