COCC Integrates with Segmint to Offer Data-Driven Marketing Solutions to Core Online Banking Clients
Partnership Provides Advanced Customer Targeting Based on Key Lifestyle Indicators
Southington, CT – August 1, 2018: COCC, a premier provider of next generation technology services for community banks and credit unions, has announced its partnership with Segmint, Inc., a leading provider of data-driven marketing solutions for financial institutions. Through this integration, COCC clients leverage their core data to gain insights and personalize customer experiences across channels.
A secure connection has been established between Segmint’s Data Analytics & Marketing Automation Platform (“Segmint platform”) and COCC’s core, online banking and mobile channels. This multi-faceted integration streamlines the implementation of the Segmint platform, allowing financial institutions to focus on utilizing their data to better serve their customers and members with offers that are timely and relevant.
In a single platform, Segmint securely integrates data analytics, campaign management, multi-channel message delivery, and campaign reporting. The foundation of the platform is Segmint’s proprietary Key Lifestyle Indicator ® (KLI ®) taxonomy, which transforms cryptic data into simple and easy-to-use data tags, without ever receiving PII.
“Our partnership with Segmint is evidence of our commitment to provide our clients with best-in-class technology and innovations that set us apart from our competition,” said Matt L’Heureux, Senior Vice President and Chief Product Officer at COCC. “The Segmint platform is a game changer that many of our core banking clients are already recognizing.”
COCC clients are already utilizing the Segmint platform to personalize marketing messages using KLIs derived from customer transactions, product and service utilization, and even competitive banking payments.
“Implementing the Segmint platform was seamless from start to finish, making it possible for our institution to begin leveraging our customer data for automated marketing right away,” said Matthew Berthold, Chief Operating Officer at Westfield Bank, a $1.4B institution headquartered in Westfield Center, Ohio. “The features and functionality of the Segmint platform align with our current and future strategic direction to enhance the performance of our marketing initiatives through advanced analytics.”
The platform significantly compresses the data-driven marketing campaign process from weeks to minutes. Tracking and measuring campaigns is all managed within the Segmint platform.
Financial institutions of any size can take advantage of the benefits of the Segmint solution. An additional Lite version of the platform is currently available exclusively to COCC clients and includes the most commonly used KLIs and features, making it ideal for institutions looking to step into data-driven marketing.
“The power of the first-party customer data financial institutions have is limitless. Over the next few years it is critical for every institution to implement strategies and solutions that leverage this data,” said Rob Heiser, CEO of Segmint. “COCC has taken great strides to enable financial institutions of all sizes to take advantage of this extremely powerful yet underutilized asset.”
Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Derived from billions of transactions, Segmint provides the fastest and most accurate customer insights through advanced data tagging, categorization, and contextualization. Our insights enable all functions of an organization to inform strategies including competitive analysis, risk, marketing, customer experience, and product innovation.
To empower your organization, please visit www.segmint.com.