Presentation Recap: Adapting the Banking Experience in a Changing World
COCC continued its Spring speaking schedule at the Ohio Bankers League Technology & Security Conference in April. Greg Beckwith, Senior Core Sales Territory Manager – Team Lead, engaged the Ohio bankers with a discussion on the use of data and marketing in an evolving financial services environment.
The presentation highlighted the importance for community financial institutions to adjust their practices in order to better serve their communities and grow their businesses in a rapidly changing world. Greg focused on how the COVID-19 pandemic sped the process of a shift to digital banking among consumers across all demographics and how community banks can capitalize on this “new normal” to deliver an immersive and enriching customer experience.
With this shift to the digital space, community institutions find themselves with more data than ever. The session for the Ohio Bankers League gave COCC another opportunity to share how community banks can leverage this information to create a data-driven mindset and culture. By embracing financial technology and data analytics, these institutions can build and employ a strategy to develop their digital channels for the benefit of their businesses and their end-users.
About Ohio Bankers League
The OBL is the trade association for the Ohio banking industry – and is Ohio’s only organization focused on meeting the needs of all banks and thrifts in the Buckeye State. The OBL is the voice of the Ohio banking industry fostering a cooperation that has made it one of the strongest and most reputable financial trade associations in the country.
By linking banks, bankers, and industry experts – and by pooling their intellectual and capital resources – the OBL serves as a powerful creator of knowledge and collective resources. The non-profit association is comprised of 170-plus FDIC-insured financial institutions including commercial banks, savings banks, and savings and loan associations ranging in size from just over $13 million in assets to more than $2.5 trillion.
COCC is an award-winning client-owned financial technology company servicing financial institutions throughout the Northeastern United States. Launched in 1967, COCC was founded by its clients. This unique cooperative structure has set COCC apart from the competition and is one of the driving forces behind their success. COCC is recognized as a leader in delivering innovation and the quality service financial institutions demand and deserve.