Presentation Recap: The Convergence of Data & Marketing for Community Bankers
COCC’s Autumn Revoir, Marketing Analyst, and Chris Wilk, Core Sales Territory Manager, recently presented at the Maine Bankers 2021 Virtual Bank Expo, discussing how to leverage the power of data and analytics to enhance digital marketing strategies and create a more meaningful and personalized accountholder experience.
The presentation covered a variety of associated concepts, including: leveraging data analytics to better understand customers and customer segments, using that data to personalize marketing and communications, employing a proactive multi-channel strategy, and utilizing marketing automation and segmentation tools.
This session came at a critical time as participants shared their struggles to organize the vast amount of data they have access to, particularly in an evolving environment in which consumers are increasing their use of digital channels and expecting increased personalization.
About Maine Bankers Association
The Maine Bankers Association (MBA) represents Maine’s banking industry and its 9000 employees statewide. Maine’s 28 retail banks operate 454 offices in nearly every community throughout the state, where they assist Maine’s citizens and businesses with financial decisions that improve the quality of life for everyone. With assets exceeding $36 billion, the Maine banking industry is the economic engine for our state.
The Maine Bankers Association provides Maine banks with a forum to exchange valuable industry information; gain maximum representation in state and federal legislative and regulatory matters; receive education, training and staff certification; and wield greater collective purchasing power.
COCC is an award-winning client-owned financial technology company servicing financial institutions throughout the Northeastern United States. Launched in 1967, COCC was founded by its clients. This unique cooperative structure has set COCC apart from the competition and is one of the driving forces behind their success. COCC is recognized as a leader in delivering innovation and the quality service financial institutions demand and deserve.